AutoConnex Connecting you to the automotive aftermarket

May 12, 2020 / Career Spotlight

Marsha McLaughlin


Job title and employer

Marketing Manager, Castrol & SuperClean | Wakefield Canada Inc.

What’s your favourite part of your job?

Since I work for an entrepreneurial company, it means I can make my mark and feel part of a family. However, I am also backed by global brands so I get the chance to be part of industry marketing trends and best practices from all over that world that I can bring to my company and my team so I’m always learning and growing.

What advice would you give to those young students or to anyone who is thinking of transitioning into the automotive aftermarket industry?

My best advice would be to find a mentor. I’ve had the privilege of having a series of mentors who
were all experts in their fields, in every aspect of our business. It’s given me an overall understanding of Wakefield’s business and how our company can succeed within a competitive industry. I’d also encourage anyone starting out to take advantage of committees like YPA. There are so many great opportunities that exist within the Automotive Aftermarket but you have to be willing to make new connections and spend time networking.